Are
you an internet marketer? If you are
involved with or are planning to get involved in entrepreneurship over the
World Wide Web then that is exactly what you are. Online marketing is in
general terms; marketing and advertisement that employ the use of e-mail for
e-commerce and the social mass media to raise awareness, promote and then sell
a product to potential customers. To be precise, it is divided into three sub-specialities:
- Web Marketing
- E-Mail Marketing
- Social Media Marketing
To
have a complete grasp on these specialities and the online consumer market is
what makes for a successful internet marketer Malaysia. So, how is online marketing any better than the traditional type?
And can both be used together to bring out your product’s full potential? Here
are a few facts to help you decide.
The Specialities
Web
marketing generally includes different web sites. There are e-commerce sites,
sites for affiliate marketing, websites that promote or increase awareness of a
business and advertisement through the search engine by SEO (search engine
optimization). You know the option you get to receive email notifications about
new products when you download/install a product of a certain company? That is
the best example of email marketing. It involves promotional efforts through
e-mail to existing and potential customers. Social media marketing on the other
hand is the latest trend. Due to the excessive popularity of networking sites
such as Facebook, Twitter and YouTube it
has become a platform in reaching consumers worldwide.
Internet marketing has a slightly different
approach to traditional marketing. Traditional marketing employs the use of
media such as television programs, radio shows, magazines, billboards and also newspapers.
It is much more expensive, requires more effort and is more time consuming.
Internet marketing uses instead social
media marketing platforms; the massively popular networking sites, online
media sharing sites and may be coordinated from anywhere in the world to reach
consumers all over the world. By the use of Facebook marketing, the link to a business’s site can be shared
from where it will spread through people or a page created specifically for a
certain product can be made to raise awareness of that merchandise.
For example, a promotional video
could be produced by a company in Malaysia
and then it can be uploaded on a media sharing site such as YouTube where it
can be viewed by a large audience. The video then can also be shared across
different networking sites and thus reaches a larger audience in a relatively
less amount of time, work and with reasonable expenses!
Understanding
Viral Marketing
Viral marketing is what gives social media marketing Malaysia such an
interesting edge. It is marketing that employs the tactics of spreading
awareness or promoting something by ‘word of mouth’. It makes full use of Facebook marketing, networking sites
and media sharing social sites like YouTube, Tumblr, Pintrest etc. Consumers
can share links, pictures, and videos or spread information through friend
recommendations.
To be able to fully make use such a
massive platform with potential customers within your reach whether you are in
an office in Dubai or a meeting room in Malaysia
requires the tactful use of marketing strategy. Understand your product, its
potential and find the best advertisement plan before releasing it onto the
World Wide Web.
